The World Tourism Organization (UNWTO/OMT), specialized agency of the United Nations, an intergovernmental organization with more than 150 countries as members, including the private sector, educational institutions, tourism associations and the local authorities of tourism. Its mission is: “To be the world-wide platform for all those that try to form the tourism of the future, interacting directly with the OMT, the governments of their State Members and the global civil society”.

Throughout the last 20 years THR has been constructed to create successful brands all around the world, among them Spain, in it’s foundation and two of the campaigns of greater impact of this brand: Passion for life and Everything under the Sun. This year, once again, THR is in charge again of the project of branding for Turespaña: a study of positioning of the brand “Spain” in the international markets.

THR is structuring the touristic plan of the lagoon of Marchica, an extension of 25 kilometres of the cost near Nador (Morocco), on the Mediterranean, where seven resorts are located.