Success story
Destination Marketing
Creating value for tourist destinations through Innovative strategies and tactics
Kenya’s tourism marketing, beach and air growth strategies
The overall objective of the assignment was to drive Kenya’s tourism transformation by reviewing and addressing …
Spain's strategic marketing plan
After an intense collaboration with Turespaña's technicians and the Spanish private sector, THR designed a …
Development of an experiential tourism system in the Basque Country
Vast plains and mountain massifs - which make for pleasant treks, green forests, breathtaking cliffs, rich …
Plan of tourism marketing in Catalonia
Catalonia is a referent in the international tourism sector. As such, it has a very broad and varied type of …
Marketing plan for tourism in Andalusia
Under strict cooperation with the main tourist agents in Andalusia, the state of the sector in the region was …
Development of tourism experiences in Colombia
The Colombian Ministry of Commerce, Industry and Tourism (benificiary of the project) wished to reorient the …
Tourism marketing plan of Greece
The Greek National Tourism Organization (GNTO) hired THR to design a marketing plan. The main tasks of this …
Croatia's strategic marketing plan
In 2002, despite its abundant tourism assets, Croatia was not making the most of its potential due to the tense …
Corporate identity development of the Coast of Estoril
The Tourism Board of the Coast of Estoril intended to continue with its strategy to improve and optimise its …
Tourism development and marketing plan for the Imereti Region
The Imereti region, in central Georgia, has received a substantial investment injection in the recent years. …
Cancun's promotion plan in Latin America and Europe
The objective of this project was to create a strong tourist corporate identity for Cancun, which was well …
Development plan of tourism products in Portugal
The project consisted of a study aiming to detect new demand trends in the international tourism market. It …