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Marketing Plan Director for AndalucĂa 2009-2012 |
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2009 - It has been provided a strategic and operational marketing plan of Andalusia, without differentiated strategies by sector. The Plan includes details of each tactic, outline of goals, objectives and strategies, marketing strategies and a diagnosis of the situation of tourism in Andalucia. |
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Marketing Plan for Uruguay |
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2009 - Making a strategic marketing plan and operational for Uruguay following a thorough diagnosis of the supply, demand and marketing that had been made in the country and in each of their regions specifically. To carry it out all relevant actors from the uruguayan tourism industry were involved, as well... |
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Full communication project for Estoril 2007 |
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2008 - Design of Estoril’s communication campaign for the Spanish and general European markets with a view to strengthening its positioning “Estoril. One place, a thousand sensations”. To do so, in addition to defining the communication strategy, the communication elements for the 2007 campaign... |
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WTO City Tourism Forum |
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2005 - THR was in charge of organizing and managing the “City Tourism Forum: New Paradigms of City Tourism Management”, oriented to consider and debate the new trends in the city tourism, including the selection of the program, speakers and diffusion of the event. |
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Lanzarote |
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2005 - THR designs and manages the altogether of strategies, actions and tools aiming at updating and strengthening the Marketing Plan of Lanzarote, in order to support its positioning in the highly competitive market, and to strengthen its international image adapting its offer to the new requirements of the... |
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Estoril, Portugal |
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2005 - Diagnostic and elaboration of the competitive strategies for Costa do Estoril, including the definition of the priority sectors/products for a successful competitiveness. The positioning of the destination was developed, as well as the design of a new Corporative Identity, and the Communication Manual. |
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Greece |
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2004 - THR developed a Tourism Marketing Plan for exploiting the Athens “Olympic effect”. The plan implied a new vision of the national marketing structure, a clear brand strategy and orientation to the meetings, luxury cruising and touring sectors. |
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Costa do SauĂpe |
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2004 - Costa do SauĂpe had problems of different nature that negatively effected the resort occupation and sales. Among others, the approach problem was one of the most important, as there were a very few flights and once at the airport it was complicated to get to the resort. Internationally, the brand wasn’t... |
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Istria |
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2003 - Only 4 hours by car from Milan, Munich and Vienna, this North Croatian Region pretends to enlarge its 4 months seasonality up to 8 months with a strategy giving strong support to special interest tourism and innovative products such as marine biology courses and wine production experiences in rural ambience. |
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