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Case Studies |
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Marketing Plan Director for AndalucÃa 2009-2012 |
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2009 - It has been provided a strategic and operational marketing plan of Andalusia, without differentiated strategies by sector. The Plan includes details of each tactic, outline of goals, objectives and strategies, marketing strategies and a diagnosis of the situation of tourism in Andalucia. |
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Marketing Plan for Uruguay |
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2009 - Making a strategic marketing plan and operational for Uruguay following a thorough diagnosis of the supply, demand and marketing that had been made in the country and in each of their regions specifically. To carry it out all relevant actors from the uruguayan tourism industry were involved, as well... |
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Tourism quality in the destinations |
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2005 - THR was entrusted by the STQI the implementation of the integral system of tourism quality in the following thermal destinations: Arnedillo, Archena, Caldes de Montbui, Guitiriz, Liérganes, Montanejos, Puente Viesgo. The objective of the project was structuring the quality system that guarantees the... |
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Hangzhou, China |
2005 - Development of an Integral Tourism Plan for the city of Hangzhou, oriented to achieve the following objectives:
- Definition of the strategy and objectives for the city tourism.
- Improving the existing tourism offer and development of the new products.
- Fortifying and international positioning...
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Wellness in Catalonia |
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2005 - THR carried out a necessary analysis of Health Tourism and Wellness offer in Catalonia as it was not clearly defined. THR did an in depth inventory the existing establishments and a benchmarking to define the limits of what wellness is and what it is not. Finally, there was a proposal for the criteria... |
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Panama |
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2004 - Development of the Tourism Management Model for the Panama municipalities. The intention was to establish competitive and sustainable tourism destination through administration and legal strengthening of the municipal institution tending to improve the local tourism politics management efficiency in... |
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Porec, Croatia |
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2004 - Elaboration of an integral plan for the revitalization, regulation and definition of the optimum commercial mix in the urban centre of Porec. The objective was to foster the tourism development opportunities offered to the town. |
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