The Estoril Tourism Board was planning to keep its strategy of improvement and maximisation of its tourism model in 2007. Within this framework, it was planning to launch a communication campaign, both in the Spanish market and in the European market in general, with the aim of strengthening its brand image and increasing the number of visitors and overnight stays.

Creation of the global and integrated communication strategy at the “media” level, in order to improve brand recognition, segment potentially significant markets and take advantage of synergies between the various actions to perform.
In addition, new communication elements were created in order to show the positioning and advantages of Estoril as a tourist destination in a more notorious way: “Estoril. One place. A thousand sensations”