MEDZ, a leader in the touristic and residential development of the Al Hoceima region through the Souani and Quemado projects, is ideally positioned to be responsible for an additional project in the region.
Thanks to its knowledge of the regional development strategy, not only must MEDZ set up a product that complements the above mentioned projects, but it must also guarantee the peculiarities of each development, thus generating a harmonious differentiated and competitive touristic offer for this area of the Mediterranean Coast.

DRF produced an attractive presentation file for the Cala Iris resort, which included the main results, as well as the highly competitive positioning strategy and programme.
The creation of the resort also included, in collaboration with CANIN and BASSO, the creation of the master plan and its architecture. The financial and marketing plans aimed at attracting investors and prestigious operators were defined at a later stage.
In order to develop the project, various studies were performed, including:
•  Strategic study of the Al Hoceima region
•  Business Model including an experience system and a positioning concept for the resort
•  Feasibility Plan
•  Master Plan and Architecture
•  Presentation book of the project
Once these tasks were achieved, MEDZ took part in the public tender called by the Moroccan Government to develop a resort in Cala Iris, in the north of Morocco on the Mediterranean Coast.