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Tourism development strategy of the South Federal District of Russia

Client: Strategy Partners, Moscow, for the Presidency of the South District
Date: 2008

Sector News

Destinations:
Marketing Plan revision & Operational plan for Euskadi 2010-13
Marketing Plan Director for Andalucía 2009-2012
Marketing Plan for Uruguay
 
Destination Management:
Marketing Plan revision & Operational plan for Euskadi 2010-13
Marketing Plan Director for Andalucía 2009-2012
Marketing Plan for Uruguay
 
 
Executive Summary

The current economic situation and prospects of the South Federal District of Russia (SFD) require a reassessment of the overall development strategy, within which tourism will play a major role.
THR was hired to design some basic guidelines for tourism development in each of the 10 provinces of the SFD, as well as to analyse the possible impact of such development on the basic infrastructures of the region.
In order to perform successfully this task, the competitive situation of each region was diagnosed, based on the rare information that exists. Then obstacles were identified and basic recommendations to overcome such obstacles and the expected impact of such development on infrastructures were detailed.