One of the components of Port Aventura’s global master plan consisted in the development of a Golf Resort, including the following elements:
•  Two 18-hole Golf Courses
•  One 9-hole Golf Course
•  1 Golf Hotel
•  1 Residential Area linked to the Golf offer
The main questions raised by the clients were:
•  What is the best management and marketing strategy for the Golf project?
•  What should the hotel offer included in the Golf project be? Under which management and marketing model?

In order to answer the client’s questions, the following actions were taken:
GOLF PROJECT:
•  Study of demand on the golf market and its various market segments
•  Assessment of estimated penetration rates for PortAventura Golf and its results in terms of rounds per year and green fees
•  Management Model Options for a golf course and proposal of specialised managers
•  Strategic recommendations for successful marketing
HOTEL PROJECT LINKED TO THE GOLF PROJECT:
•  Definition of the concept: capacity, category, services (basic, peripheral and complementary) and style
•  Alternatives for the management model and basic guidelines to make the best partner choice
•  Presentation and assessment of various commercial partnerships
•  Marketing actions for utmost commercialisation of the hotel, as well as criteria to choose commercial middlepersons.