Costa de Sauípe was going through a period of difficulties having serious problems selling the resort and maintaining it occupied. The access wasn’t easy due to the lack of flights and the conditions of reaching the resort by road were pretty bad. Besides, the resort was directed basically to the Brazilian market and its peculiarity was insignificant, not to say inexistent.

The key ingredients of THR intervention were the development of the resort’s new concept, elaboration of the market studies, definition of marketing strategies and design of the marketing plans according to different sectors and geographical markets.

The implementation of the Marketing Plan had as results the development of the Web page, a 1000 photos image bank, a film bank, a promotional DVD, advertising campaigns, pamphlets, flyers, posters, press kits…… Not of less importance were the implementation of a system of experiences and assistance in creation of the Sauípe Marketing Agency.

Strengthening of the image of the brand at national and international level, development of a complete system of experiences, and clients’ loyalty which contributed to increasing the occupancy according to the expectations.