The integral system of the Tourism Quality in Destinations promotes a quality model that facilitates the structuring of the resources, companies and activities of a destination under the umbrella of the quality label. The destinations require a model that would permit them to improve the value oriented to the final consumer, through a public-private cooperation formula.

The proposed solution considered the following issued:

• Conscience of the companies of each one of the destinations.

• Educational action plan to set up a management entity that coordinates the implementation process of the system and promotes the integral improvement of the destination.

• Design and writing of the tourism strategy plan that will include the commercial guidelines.

• Creation of the cohesion tools.

• Design of the strategy and operational information belonging to the destination.

• Technical assistance to 30 companies or public services of the destination.

The mentioned destinations have an action plan based on the quality improvement, through the standards application that reviews the evolution and commitment of the companies of the destination, together with the sustainability indicators and the consumers’ satisfaction. All of the above mentioned represents a continuous improving method that is carried out by the management entity of the destination.